The invention of news release submissions was originally intended to be a communication tool between businesses and the media. It was a way of announcing important news and product introductions to the news outlets that would distribute it in their medium. The Internet has changed all of that. Today’s news release submissions are typically a marketing tool that can allow communication directly from the business to the customer.The knowledge that most Internet users regularly visit news sites has caused marketers to see news releases as more than just a method to announce news. It is now a way to get the attention of Internet users who might likely become customers.To get the most attention from a news release submission you will need to follow some important tips. You will want to maximize the visibility of the document. The first tip may seem a little obvious, but make sure you’ve actually got something to write about. The content of a news release submission must be newsworthy. Just like the old days of press releases, you must have something worth writing about. Boring won’t hold the attention of most online readers.Take advantage of multiple angles for the story. Think about the story in a variety of different ways and submit the news document to several different news wires. Remember to rewrite the article so that it covers an entirely different angle on the same story.Give your audience a reason to click through from the document to your site. A good method for doing this is to include a free report in the press release if the reader clicks through. Anything that you can offer to encourage a click through will generally work. People love freebies.Get a list together of media contacts. Email them the document along with a good summary of what the news release submissions contain. Offer some of the writers exclusives with you if they will carry your press release. That will go a long way toward encouraging a good response to your release.Write a blog version of your press release. Submit this blog release to the social media sites and get attention that way. Make sure you are writing in a way that is specific to the cultural group you are posting to. Check out the sites first and be sure you can capture the flavor of the writing.There are many ways to get the word out about your business. A well-written and timely press release is just one powerful way that marketers are discovering for online businesses. Get in on the action and write up your press release now.